What Would Google Do_ - Jeff Jarvis [134]
mobs and, 107
real time and, 105–6
Tyndall, Andrew, 220
Union Square Ventures, 30
University of Phoenix, 217
Updike, John, 138
The Vanishing Newspaper (Meyer), 125
Vardi, Yossi, 31–32
Vaynerchuk, Gary, 107, 157–61
VC. See venture capital
vendor relationship management (VRM), 201–2
venture capital (VC), 189–95
Vershbow, Ben, 138
Virginia Tech University, 105
Virgin Money, 197
Virtual Law Partners, 223
Vise, David A., 114–15
VRM. See vendor relationship management
Waghorn, Rick, 56
Wales, Jimmy, 60, 87
Wall Street Journal, 129
Wal-Mart, 54–55, 101
Washlet, 181
Wattenberg, Laura, 233
Weinberger, David, 3, 82, 96–97, 137, 149, 232
Westlaw, 224 widgets, 36–37
Wikia, 60
Wikileaks.org, 92–93
Wikinomics (Tapscott), 113, 151, 225
Wikipedia
communities and, 50
growth of, 66
mistakes in, 92–93
open-source and, 60
speed of, 106
wikitorials, 86–87
Williams, Evan, 105–6
Williams, Raymond, 63
Wilson, Fred, 35, 176, 189–92, 225, 237
Wine.com, 158
WineLibrary.TV, 157
The Winner Stands Alone (Coelho), 142
Wired, 33
wireless access, 166
airlines and, 182–83
wireless spectrum, 166
The Wisdom of Crowds (Surowiecki), 88
The Witch of Portobello (Coelho), 142–43
WNYC, 128
Wojcicki, Anne, 205
Wolf, Maryanne, 235
World Economic Forum, 48, 113
Wyman, Bob, 211
Yahoo, 5, 36, 58
China and, 99–100
communities and, 50
Yang, Jerry, 36
Y Combinator, 193
youth, 191–94, 212
YouTube, 6, 20, 33, 37
Zappos, 161
Zara, 103–4
Zazzle, 180
Zell, Sam, 129
zero-based budgeting, 79–80
Zillow, 75, 80, 187
Zipcar, 176
Zopa, 196
Zuckerberg, Mark, 4, 48–53, 94–95
About the Author
Jeff Jarvis is the proprietor of one of the Web’s most popular and respected blogs about the internet and media, Buzzmachine.com. He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly. He is on the faculty of the City University of New York Graduate School of Journalism in New York City.
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Credits
Jacket design by The DesignWorks Group, Charles Brock
Copyright
WHAT WOULD GOOGLE DO?. Copyright © 2009 by Jeff Jarvis. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.
Mobipocket Reader December 2008 ISBN 978-0-06-176473-8
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Table of Contents
WWGD?
Google Rules
New Relationship
Give the people control and we will use it
Dell hell
Your worst customer is your best friend
Your best customer is your partner
New Architecture
The link changes everything
Do what you do best and link to the rest
Join a network
Be a platform
Think distributed
New Publicness