What Would Google Do_ - Jeff Jarvis [133]
O’Reilly, Tim, 79
organization, elegant, 48–53
airlines and, 182
newspapers and, 129
Orkut, 50
Osnos, Peter, 140
Outside.in, 191
ownership, 4, 28
Owyang, Jeremiah, 172–73
Page, Larry, 85
on environment, 162–64
on evil, 99
Gore v., 217
on mistakes, 94
telecommunications and, 166
PageRank, 85
partnering, 22–23, 151
passion, 217
passivity, 116–18
patents, 224
Paterson, David, 96
PatientsLikeMe, 200
PayPal, 86, 197–98
Peapod, 179
peer-to-peer lending, 176–77
personal liberty, 238
personal political pages (PPPs), 219
Picasa, 33, 81, 193
piracy, as marketing, 141–42
platform(s), 32–36
craigslist as, 117–18
newspapers and, 126–27
Platial.com, 33–34
politics, 51, 217–21
trust and, 83
Pope, Ivan, 206
populism, 84–85
pornography, 225
PornTube, 225
portfolios, 214
post-scarcity economy, 57–59
Potts, Mark, 56
PowerPoint, 64
Poynter, Don, 137
PPPs. See personal political pages
Prezvid.com, 37 print-on-demand, 140
Prius, 164, 175
privacy, 232–33
Procter & Gamble, 89, 91
Prosper.com, 86, 195
PR. See public relations
Publicis Groupe Media, 145–46
publicness, 45, 232–33
public relations (PR), 222–25
Putnam, Robert, 50
Qik.com, 105
quality, 27, 147, 228
Rademacher, Paul, 33
Ramsey, Gordon, 154
RateMyTeachers.com, 215
Rather, Dan, 92
Rayport, Jeffrey, 37, 211–12
RE RechargeIT, 164–65 Reichelt, Leisa, 234 religion, 226–28 restaurants, 153–57 retailers, 157–61 revenue digital publishing and, 138–39 growth v., 31 for media, 143–44 movie, 134 side door, 146 Revision3, 130, 132–34 Revolutionary Armed Forces of Colombia. See FARC The Revolution Will Not Be Televised (Trippi), 238 Rheingold, Howard, 106 Richardson, Will, 211 Rose, Kevin, 4, 132, 134 Rosenberg, Jonathan, 217 Rosen, Jay, 134–35 Roussel, Edward, 123 Rubel, Steve, 223 Rusbridger, Alan, 126 Rushkoff, Douglas, 226 Ryanair, 79 Ryan, Pat, 64 Salesforce.com, 62 Sandberg, Sheryl, 94 SANS, 180 scale, 54–57 Schmidt, Eric on Carr, 235 on Gmail, 6 on home-page sponsors, 36 on mistakes, 94 on mobile market, 79 Scion, 174 Scoble, Robert, 150 search-engine optimization (SEO), 41–42 rules, 44–45 search engines, 5, 20 Searls, Doc, 3, 82, 96–97, 149, 170 VRM and, 201–2 secrets, 97 Seed Camp, 193 Seesmic.com, 142 Segal, Rick, 15, 95 self-publishing, 73 self-searches, 20 Semel, Terry, 81 SEO. See search-engine optimization Sequoia Capital, 189 Shardanand, Upendra, 35 Shirky, Clay, 50, 60, 151, 191–92, 197, 235–36, 237 Silverman, Dwight, 13 simplicity, 114–16, 236 SimplyHired.com, 39 Sirius Satellite Radio, 131 Skype, 31, 50 Smart Mobs (Rheingold), 106 Smith, Quincy, 38 Smolan, Rick, 140 social business, 158 social graph, 49 socialization, 211–12 social-media, 172–73 social responsibility, 47 social web, 51 Sorrell, Martin, 42 Sourcetool.com, 100 specialization, 26–27, 154 speed, 103–4, 105–6 Spitzer, Eliot, 96 splogs, 43 Starbucks, 60–62 Stern, Howard, 95, 131–32 Stewart, Jon, 95–96 StudieVZ, 50 Supreme Court, 225 Surowiecki, James, 88 talent, 146, 240 Tapscott, Don, 113, 151, 225 targeting, 151, 179–80 teaching, 193, 214–15 teamwork, 217 TechCrunch, 107, 192 Technorati, 15, 20 TechTV, 132 telecommunications, 165–71 Telegraph Media Group, 123 television, 84 cable, 167 decline of, 65–66 listings, 109–10 networks, 135 Television Without Pity, 135 Tesco, 179 Tesla Motors, 175 testing, 214 Threadbanger, 180 Threadless, 57 TimesSelect, 78 Time Warner, 80–81 Tobaccowala, Rishad, 114, 121–22, 145–48, 151, 177 on Apple, 228 toilet paper, 180–81 TomEvslin.com, 31 Toto, 181 Toyota, 174–75 transparency, 83, 97–98 journalism and, 92 PR and, 223 Tribune Company, 129 Trippi, Joe, 238 trust, 74, 170 control v., 82–83 in customers, 83–84 Tumblr, 192 Turner, Ted, 134 TV Guide, 109–10 20 percent rule, 111, 114 23andMe, 205 Twitter, 20, 126 Dell and, 46