What Would Google Do_ - Jeff Jarvis [132]
Heyward, Andrew, 37
Holovaty, Adrian, 34
Holtzbrinck, 193
home pages, 115
honesty, 95–97
Hot, Flat, and Crowded (Friedman, T.), 165
Hourihan, Meg, 25
Huack, Peter, 37
Huffington, Ariana, 124
Hughes, Chris, 51
Hulu, 135
Hunter, Dick, 18–19
Icerocket, 15, 20
ICQ, 31–32
Idealab, 175, 193
Ideas platform, 62
IdeaStorm, 17
identity, 233–34
business, 80–81
Ikea, 140
incubators, 193
Indeed.com, 39
inefficiency, 74, 128–29
InnoCentive, 113–14
innovation, 111–14
cash flow v., 110
newspapers and, 129–30
Institute for the Future of the Book, 138
insurance, 203–9
interestingness, 89–90
iPhone, 51
“Is Google Making Us Stupid?” (Carr), 235
iterations, 93–94
iTunes, 135
iVillage, 29
Iyer, Bala, 111
Jarvis, Mark, 47
JetBlue, 184
Jobs, Steve, 226–28
honesty and, 96
Johnson, Charles, 92
Johnson, Steven, 191
journalism
online, 26
stagnancy of, 110
transparency and, 92
trust and, 86
Justice Department, 6, 186
Kalsey, Adam, 19
Kaplan University, 217
Karp, David, 192
Kelly, Kevin, 138
Kennedy, Jim, 193
Kindle, 72, 139–40
Kitchen Nightmares, 154
Kiva.org, 196
Knol, 80
Kodak, 81
Kurnit, Scott, 41
Lafley, A.G., 89, 91, 112
lawyers, 222–25
Layne Ken, 92
leadership, 217
Lehrer, Brian, 128
Lehrer, Tom, 216
Lent, Gregory, 207
Levitt, Steven D., 75
Lexis, 224
link economy, 124–25
LinkedIn, 49
links
with ads, 28
SEO and, 44–45
Linux, 17
listening, 15–16, 87–90, 128
LittleGreenFootballs, 92
live, 105–6
LiveMocha, 215
LiveWorld, 87
Loanio, 196
Locke, Christopher, 3, 82, 96–97,
149–50
LonelyGirl15, 135
The Long Tail (Anderson), 63, 79
Los Angeles Times, 55, 86–87
Louderback, Jim, 129, 133–35
Lulu.com, 73
Lutz, Bob, 173
Madonna, 93–94
magazines, 70–71, 77
Mahalo, 60
MAIF. See Mutuelle Assurance
Instituteur France
Malseed, Mark, 114–15
map mashups, 33
marketing
customer service as, 47
mass, 149
piracy as, 141–42
mass market
decline of, 3
niches v., 63–67
Masters, George, 150
Mayer, Marissa, 31, 34, 87–88
innovation and, 111–12
on iterations, 93–94
McCain, John, 136
McIntosh, Neil, 214
Mechanical Turk, 72
media
buying, 150
fragmentation of, 65
mistrust of, 83
revenue plan, 143–44
Meetup, 50
Menchaca, Lionel, 17–18
Meredith, Scott, 139
meritocracies, 99
Meyer, Philip, 125
microloans, 196
Microsoft, 16, 35
middlemen, 73–76
military, 225
Miller, Robert, 138–40
The Mining Company, 41
mistakes, 91–93
MLS. See multiple-listing service “&”, 179
mobs, 106–8
Moore, Gordon, 133
Moore’s Law, 133
Motley Fool, 197
movies, 133–35
multiple-listing service (MLS), 75, 186
Murdoch, Rupert, 129
music industry, 110
Mutuelle Assurance Instituteur France (MAIF), 204, 208
MyStarbucksIdea.com, 60–62
National Association of Broadcasters, 167
“The Nature of the Firm” (Coase), 151
Netflix, 160
Netscape, 67
networks, 4
advertising agencies as, 151
on airlines, 183–85
insurance as, 206
joining, 27–32
open, 29–30
on platforms, 32–33
social, 231
specialization and, 154
universities and, 212–13
network theory, 28
“New Economics of Media” (Haque), 64
Newmark, Craig, 38–39, 47, 116–18
newness, 146
newspaper ads, 38–39, 125–26
craigslist v., 148
decline of, 76
newspapers, 3, 123–30
New York Angels, 193
New York Times, 41
API of, 127
free content and, 78
niches
mass market v., 63–67
newspapers and, 129
Nike, 112
9/11, 24–25
Nisenholtz, Martin, 37
Nocera, Joe, 100
Nothing Sacred: The Truth About Judaism (Rushkoff), 226
NPR, 127
The Numerati (Baker), 159
Obama, Barack, 51, 220–21, 232
101 Wines Guaranteed to Inspire, Delight and Bring Thunder to Your World (Vaynerchuk), 157
OnStar, 177
Oodle.com, 39
openness, 236
Apple and, 227
ownership v., 4
PR and, 224
open-source, 59–63
Apple and, 227
automobile industry and, 174–75
Coelho and, 142–43
fashion, 180
religion and, 226
restaurants and, 154
Open-Source