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• Classic-Fiction

control of, 3, 11–12

input, 89–90

partnering with, 22–23

retailers and, 161

trust in, 83–84

worst, 20–22

customer satisfaction, 167

customer service

Dell and, 12–15, 18–19

Google and, 170

as marketing, 47

Newmark and, 117

customization, 179

The Daily Show, 95–96

Dale, Iain, 132

data, 88

advertising and, 146

health care and, 199–200

restaurants and, 153–54

retailers and, 159

Davenport, Thomas H., 111

Daylife, 35, 39, 50, 126

Day, Peter, 113–14

Dean, Howard, 51

Declaration of Independence of

Cyberspace, 239

Dell, 12–19, 46, 50

Dell’Abate, Gary, 131

Dell, Michael, 14–15, 17–18, 98, 113

democracy, 238

Denton, Nick, 55, 92

Denuo, 145–46

design

automobiles and, 172–73

collaboration and, 98–99

open, 173

simplicity and, 116

dhanaX.com, 196

Digg, 4, 86, 126, 128, 132

Diggnation, 132–34

digital equity, 71

digital publishing, 138–39

DIO. See Do It Ourselves Direct2Dell, 17

directory assistance, 78

distributed thinking, 36–39, 126–27

distribution, 123, 134

doctors, 203

Doerr, John, 165

Do It Ourselves (DIO), 207

domain registration, 170

DonorsChoose.org, 196–97

DoubleClick, 5

Dubner, Stephen J., 75

Dunbar number, 232

eBay, 160

JetBlue and, 184

Skype and, 31

Wal-Mart v., 54–55

Edelman, Richard, 223

education, 104, 210–17

Edwards, D’Wayne, 112

Elberse, Anita, 63

Electronic Frontier Foundation,

239

energy, 162–65

entertainment, 130–36

Entertainment Weekly, 112–13

environment, 126, 162–63

Epicurious.com, 154, 179

Epstein, Daniel A., 148

e-readers, 139–40

Estrada, Joseph, 106

ethics

of privacy, 232–33

of publicness, 45

of transparency, 97

Etsy, 31, 160

European Union, 35

Everyblock, 34

Everything’s Miscellaneous

(Weinberger), 82, 137

evil, 99–102

Evslin, Tom, 30–31

exhibitionism, 234

The Experimental Witch (Coelho),

142–43

experimentation, 217

eyeballs, clicks v., 66

Facebook, 4, 20–21, 48, 126

automobile industry and,

173–74

Causes application, 196–97

Google and, 101

government and, 220–21

mistakes and, 94–95

as platform, 34–35

politics and, 51

trust and, 85–86

Fake, Caterina, 45, 89

FARC (Revolutionary Armed Forces of Colombia), 220

fashion, 103–4, 180

Fast Company, 15

Federal Communications Commission (FCC), 131, 166, 219

Federated, 55

financial meltdown of 2008, 69

First Amendment, 237

Flickr, 21, 45

communities and, 50

customer input and, 89–90

Flixwagon.com, 105

FoodBlogBlog, 155

forgiveness, 232

fragmentation, 63, 65

fraud, 205–6

Freakonomics (Levitt & Dubner), 75

free

book publishing and, 141

as business model, 76–80

Freedom of Information Act, 218

Fresh Direct, 179

Friedman, Jane, 141–42

Friedman, Thomas, 165

friendships, 231–32

G4, 132

Galant, Debra, 127

Garfield, Bob, 150–51, 167–68

Gawker Media, 55, 92

Generation Google, 7, 231

GetSatisfaction.com, 47

gift economy, 59–63

Glam, 29–30

Gmail, 6, 78–79, 168–69

Godin, Seth, 57, 204–5

Gonzo Marketing (Locke), 149–50

Google

ambitions of, 121

antitrust inquiry of, 100

customer service and, 170

economy, 68–69

embedding, 6

Facebook and, 101

fooling, 43

growth of, 69

home page, 115

Justice Department investigation of, 6

links and, 27

media revenue plan, 143–44

platforms of, 33

success of, 5–6

Google Analytics, 33

Google Apps, 168

Google Calendar, 33, 168

Google Checkout, 198

Google Docs, 33, 168

Google Groups, 33

Google Health, 200–201

Googlejuice, 42–45

New York Times and, 78

Vaynerchuk and, 158

Google Maps, 33–34, 168

embedding, 6

real estate and, 188

Google News, 39, 94, 126

Google.org, 162–65

Gore, Al, 163, 217

government, 217–21

Gross, Bill, 175, 193–94

growth, 31–32

Haass, Richard, 237

hacking, 201–2

Haque, Umair, 64, 74, 101–2,

237

Hatt, Bertil, 204

health care, 199–203, 208

Heiferman, Scott, 206–7

Here Comes Everybody (Shirky), 50,

60, 151, 237