Brand Failures_ The Truth About the 100 Biggest Branding Mistakes of All Time - Matt Haig
Praise for
Brand Failures...
You learn more from failure than you can from success. Matt Haig’s new book is a goldmine of helpful how-not-to advice, which you ignore at your own peril. Laura Ries, President, Ries & Ries, marketing strategists, and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding
Every marketer will read this with both pleasure and profit. But the lessons are deadly serious, back to basics: real consumer benefits, va ...